Our Google Ads Insights...

2 Google Ads Scripts Worth Using On All Accounts

Are you running a Google Ads campaign? There are multiple tools you can use to make your life that bit easier and one of those are scripts. These allow you…

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Checking Your Spends Going To The Right Place In Google Ads

Whether you’re just checking up on an account you have someone else managing or are an experienced Google Ads user looking for areas in which your account can be improved,…

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Understanding Match Types In Google Ad

If you’re new to Google Ads and looking to set up your first campaign it may be confusing what different match types actually do. When Google Ads first launched it…

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Guide To Different Search Ad Types

If you’re new to Google Ads it can be hard to understand the different types of search ad types that are available to use. Especially when all three types result…

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The Ultimate Guide To Google Ads Metrics

If you’re new to Google Ads and want to understand what the different metrics mean here’s the guide for you! In this guide we’ve looked at all the different metrics…

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An Introduction To Bid Adjustments

Did you know that in Google Ads you can make percentage bid adjustments based on a variety of different factors. In this blog post we look at some of the…

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How To Get Rid Of Irrelevant Searches In Your Google Ads Campaign

Do you know what search terms your ads are actually showing for? With the use of broad and phrase match and with exact match now showing for variants, there are…

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What To Expect From Google Ads Recommendations

If you’ve been on Google Ads over the last year or so or spoken to a Google Ads rep then you may have noticed the recommendations section. This tries to…

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Google Ads: How Much Data Do You Need?

Making sure you have enough data to make informed decisions can be the key to the success of your Google Ads campaigns, but do you know how much data is…

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What is Quality Score and how it affects your Google Ads campaigns

If you’re looking to improve the performance of your Google Ads, then Quality Score is one of the first places to look where improvements can be made. It has a…

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How The Ad Schedule Can Be Used To Maximise Performance

The ad schedule is a tool within Google Ads which lets you control at what parts of the day your ad can be seen at as well as letting you…

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Who owns your Google Ads account?

When using Google Ads it’s important to understand who owns your account and also who has access to it. It often occurs that when someone wants to leave their current…

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