Our Digital Insights

What Should Be On Your Website’s Homepage?

When having a new website it can be hard to decide what to have on your homepage. Of course, this can change for different websites, so in this blog post…

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Google Ads: How Much Data Do You Need?

Making sure you have enough data to make informed decisions can be the key to the success of your Google Ads campaigns, but do you know how much data is…

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How CRO Can Make A Huge Difference To Your Bottom Line

Have you heard about Conversion Rate Optimisation (CRO)? It’s a way in which your website can be improved in order to improve it’s value to your business. Here we look…

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How To Work Out Your SEO Potential

If you’re looking to invest in SEO then it’s worth finding out what the potential returns you can get from the channel are. There are a number of factors which…

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Benefits Of Putting Your Digital Marketing Plan On Paper

We hear it a lot, people jumping into a new channel with no real plan or real expectations. Whilst this can work for some companies, the realistic outcome for most…

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What Is E-A-T & Has It Changed How We Do SEO?

If you’ve been trying to keep up with changes in the SEO industry over the last couple of years then you’ve probably noticed the term E-A-T get thrown around and…

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What is Quality Score and how it affects your Google Ads campaigns

If you’re looking to improve the performance of your Google Ads, then Quality Score is one of the first places to look where improvements can be made. It has a…

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How The Ad Schedule Can Be Used To Maximise Performance

The ad schedule is a tool within Google Ads which lets you control at what parts of the day your ad can be seen at as well as letting you…

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Who owns your Google Ads account?

When using Google Ads it’s important to understand who owns your account and also who has access to it. It often occurs that when someone wants to leave their current…

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Is Google Ads a poor channel or have you just experienced poor account management?

Some of the most common objections we hear when discussing using Google Ads for their business are: It’s too expensive It’s a waste of money I’ve tried it before and…

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Do you understand the % position metrics in Google Ads and how they can be used?

With average position being completely removed from Google Ads at the end of the month, we thought it would be a good idea to go through the alternatives which Google…

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Setting Up Goals & Filtered Views In Google Analytics

Marketing your website can be a massive investment, but also one that can be easily tracked in order to see if your investment has been worthwhile. One free tool which…

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