Tools to make social media easier to manage

Team member - Leah Grice By Leah Grice |
Published 07/12/2020

Are you looking for the best social media management tools to help you save time while managing your social media marketing efforts?

In this post we discuss the great social media management tools we suggest to use that can help with everything from scheduling to analysing your social media performance.

Hootsuite

Hootsuite is one of the best social media management tools, you can post updates, read responses, schedule messages, view statistics and much more. Many companies utilise this timesaving approach to social media marketing.

Perhaps the main reason to utilise Hootsuite for your company is that it allows you to manage multiple social media networks in one place, on one dashboard. It enables you to view multiple streams at once. This makes scheduling content particularly easy and saves you a lot of time. With Hootsuite you can post on popular social networks including:

  • Twitter
  • Facebook
  • LinkedIn

Hootsuite also allows you to schedule messages across all your favourite social media platforms in advance. Simply pick the day and time that best suits your needs. You can then view scheduled posts in an easy-to-read calendar format.

Facebook business manager

Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages alongside your own. This can particularly be useful for agencies that manage a variety of different Facebook campaigns for their clients. It means you have one location to keep track of your ads which makes things more organised.

It also allows you to grant full or partial access to different team members. This simplifies the process of delegating tasks and overseeing what your employees are doing without risking security. You can control how much access each employee has to different profiles you manage and makes it easier to revoke access for people who may no longer work with you.

Even though this tool may sound more useful for organisations who either; manage a variety of accounts or have a number of employees working on the same account, it can also be a useful tool to use if you are simply only managing your own account. It separates your personal account from your business page and means you don’t have the worry of privacy concerns or posting things on the wrong accounts (being your personal account or business page).

Canva

Canva is a great tool designed to help you manage the visuals for your social media. This tool allows you to create your own designs.

It can be used for designing image content for your brand aesthetics. You can create Facebook ads, Twitter posts, Pinterest graphics, LinkedIn banners, YouTube thumbnails, and other templates for your marketing campaigns.

Usage of this platform is free and comes with a few basic elements, so you can design social image. You also have access to premade templates for ads, social media headers and infographics with thousands of unique graphic design elements to create engaging images.

Lumen5

Lumen5 creates impactful, engaging videos from your existing content, so you can make video a regular part of your marketing strategy. It offers features such as- collaboration, audio tools, brand overlay, social sharing, and more. The resources of this tool are very useful and easy to utilise for increasing business engagement.

It is a user-friendly site for branding and creating videos for promoting your business. It offers stock videos and images. With the help of this tool you can save time as all you have to do is make minimal adjustments to create videos for your campaign.

An amazing functionality is Lumen5 has the option to create your video from a URL. If for example you have a blog post that you wish to promote, just paste the URL and the tool gets the content from your blog post and organises content as a video automatically.

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