The Digital Channels We Utilise For Your Business
From building awareness to converting customers, each digital channel has its best use. At Pinnacle we can help you build a fully fledged lead generating machine, using each channel in the best possible way. Or we can help your existing strategy by looking at specific channels, strengthening what already exists.
Content is the core of everything online! Without great content you can’t let people find out more about your business and the problems it’s here to solve. There’s nothing there to market to online. Our content marketing approach takes a full funnel approach, helping those who are only just understanding what their problems are and those that have a full understanding and are looking for the best company to work with.
Search Engine Optimisation
Search Engine Optimisation (SEO) helps get the great content you’ve added to your website get found when people are using search engines such as Google and Bing. (It also helps inform your content strategy too!) There are a number of different elements to SEO but the basic questions it should answer are: Do I have content which is being searched for? Can search engines reach and understand the content on my site? How can I make my website more attractive to people using search engines?
Paid Search (Google & Bing Ads)
Some niches online can be hard to organically get in front of. That’s where Paid Search comes in. Paid Search is the fastest way in which you can get your website in front of people. This works on a bidding system between websites where the winner pays when somebody visits their site. Paid Search is utilised for bottom of funnel content which can lead to direct leads and sales.
Social Media is a great way in which you can build your own audience and when integrated with content marketing can be used to push potential customers down your marketing funnel. Both a paid and organic approach is the usually the best approach with Paid Social being one of the best tools to build up awareness of your brand. Our overall approach with Social Media is to build trust in your audience so that when they’re in a position to buy, you’ll be at the front of mind.
Get the most out of your current audience. With an opted-in email list, emails can be one of the strongest tools to lead your audience to a sale and can boast the strongest return of investment of all marketing channels. Our email strategy looks at how we can build a bigger opted-in list as well as integrating it with the content marketing strategy to educate and build trust with your audience as well as to send sales messaging at the right time.
Conversion Rate Optimisation
Whilst not necessarily a marketing channel, Conversion Rate Optimisation (CRO) looks at improving the likeliness of somebody doing the action you want them to do once they’re on your website. These are data led changes that will help build out potential customers in your marketing funnel at all levels.
Web Design & Development
First impressions count and great web design can be the thing that makes visitors stay on your website longer. If your website isn’t up to scratch it may be worth considering a new website before engaging with digital marketing activity. We’ve partnered with a specialist web design and development company who we work closely with to make sure that your new website will meet your business requirements and be a great foundation for all marketing activity moving forward.
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