What Is CRO & How Can It Help Your Business?
Conversion Rate Optimisation (CRO) is a method of improving the likeliness of someone performing a ‘conversion’, such as sale, form submission or phone call, on your website. This is done by doing split tests where different versions of pages are created and data is collected for each version. The data is then analysed to determine which version of the page is best. Changes made during split tests can vary depending on what you want to find out. If your looking at adding a new page you might want to test two completely different versions, whereas if you’re looking to refine an existing page you might just make relatively small changes.
The impact that CRO can have on your revenue can be seen in the image below:
Why Choose Pinnacle Digital
We aim to understand your business goals and along with our experience with working on websites and our expert digital marketing knowledge we can make improvements to your website in order to increase the number of people taking the right action for your business.