Google Ads Management

Maximising Your Return From Google Ads Spend

What Is Google Ads & What It Means For Your Business?

Google is often the first port of call when someone comes across an issue and they are looking for a solution. With Google Ads you can ensure that you show up when someone makes such a search that your product or service solves.

Why Advertise On Google

Google has by far the largest market share of search engines in the UK, with an estimated 85% of people using Google above other search engines. This means that it’s the best way to make sure you’re getting in front of people at the right time. Other benefits include:

  • No minimum budget requirements
  • Get high intent users to your website
  • Start seeing results from day one

How Google Ads Works

Google Ads uses an auction system where you can bid on different keywords in order to get shown on Google Results Pages or websites in Google’s network. This takes into consideration a number of factors including your bid, the quality of your ads and the landing page of the website. These additional factors help ensure that Google maintains a high quality of results in the ads.

Depending on the type of campaign you are running you will only be charged when the ad is clicked. This means that each time you are charged someone is interacting with your business in some form. This is often referred to as pay per click (PPC).

What Results Can You Expect?

The good thing about Google Ads is that it can be adjusted in a way so that it works for your business and you can start seeing a return on investment. There are a number of factors which can influence this such as the conversion rate (how many take a desired action on your website) and the cost per click. We use these factors amongst others and our industry knowledge in order to determine the best campaign for you to run and we can use this in order to forecast potential results for your business.

The Different Campaign Types

There are different types of Google Ads campaigns available and knowing which ones can be used in different cases can help ensure the success of your business on Google Ads:

  • Text Ads: These are the most common type of campaign run on Google Ads and allow you to show on the top of search results with a text style ad. These can work well for most businesses, but are particularly useful for service based companies.
  • Shopping Ads: These can be used in order to show in shopping results which can be shown when someone searches with an intent to buy. These can only be used for ecommerce stores and usually have a high ROI as the potential customer can look through products and compare prices before they click through to your website. This means that they are then more likely to buy from your website.
  • Display Ads: These make use of Google’s network of advert publishers and allows you to target potential customers based on topics. This makes them highly useful for businesses offering a new product or service which may not have many people searching for them on Google. They can also be a great way to help build your brand.
  • Video Ads: They can be used to advertise on platforms such as YouTube where videos relevant to your business can be targeted. Again these can be useful for businesses who’s products or services aren’t being searched often or those looking to build brand awareness.
  • Remarketing: Remarketing allows you to target those who have already been to your website. This can result in a high return on investment as the people you are driving back to your website will already be aware of your business and it may be the final push before they look to buy from you.

Why Choose Pinnacle Digital

We have experience managing a wide range of campaigns for a number of different size businesses across a multitude of different industries. We like to dig deep in order to understand the business, which along with our expert knowledge of the platform, allows us to create successful campaigns for our clients.

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Our Google Ads Insights

Google Ads FAQs

How Much Does Google Ads Cost?

There are two main costs to consider when using Google Ads, your ad budget (how much you pay Google) and your management fees. Management fees are usually a percentage of your budget or spend and with smaller accounts requiring a bigger percentage being required for smaller accounts. The budget requirements will depend on your business targets.

To give you an idea of minimum costs our minimum retainer cost for Google Ads management is £250 per month in which we would expect to manage around £1,000 per month ad budget. That means a minimum of £1,250 per month is required for us to manage Google Ads.

Google Ads can be done on lower budgets however it may be less cost effective to do so.

What’s The Difference Between Google Ads And SEO?

There are two main listings types on Google’s: Ads and Organic listings. When looking at Google Ads you are paying to be displayed within the Ads listings. These can get much faster to get results, however you have to pay each time your ad is clicked.

SEO focuses on the organic listings which are free, however your placement in these listings has to be earned and takes much longer to get placements compared to Google Ads.

Are Google Ads Worth It?

Google Ads can be seen as expensive, however when managed correctly can see a huge ROI. The main thing to consider when running Google Ads is what the ROI is and if it’s positive than running Google Ads should be worthwhile for your business.

The good thing about running Google Ads is that the results are easily traceable and you can see what the exact results of your spend has been and make adjustments based on this.

Does Google AdWords Still Exist?

Google AdWords is the previous name for Google Ads. With the rise of different campaign types over the last few years Google decided to change the branding of their ad platform in order to be more inclusive of these different campaign types where keywords aren’t required.

What’s The Difference Between Google Ads and PPC?

Pay Per Click (PPC) is a method of advertising in which you pay only when your advert is clicked. Google Ads is classed as a PPC channel however there are other channels available such as Facebook Ads which may also be referred to when speaking of PPC in a broad sense.

Should I Manage Google Ads Myself?

It can be tempting to try and manage your Google Ads yourself. For lower budget campaigns this may be more suitable, but if you’re putting in bigger investments then it’s worth getting to manage these for you.

A well managed Google Ads campaign is more likely to meet your business needs and therefore making sure that you have an experienced manager is essential. We often see people come to us thinking the channel doesn’t work, when the reality is that it hasn;t worked for them due to poor campaign management.