With search being responsible for a huge portion of online traffic it’s important to ensure that your business is set up to make the most out of it. But when’s the best time to consider this? Knowing the best time to start considering can save you time and money in the long run and can point in the right direction.
First Starting or Considering a New Product/Service
The initial research stage of SEO can give you some great pointers as to what the demand and competition will be for your products or services. This can help you decide whether these are worth pursuing or not. From the research you should be able to get an idea of what it may cost you to break into the market and whether the returns will be worth it or not.
SEO in the early stage may also help you understand how people search in your niche. This can help you name your different products/services to use the customers language. It may also help you niche down into a specific area in which your business can stand out amongst competitors.
When Building Your Website
Too many times we see SEO considered after a website has been built. The issue with this is that, if it hasn’t been considered at all, there will be work on your website which will need to be redone. Whether it’s looking at the key pages and how they link together or making sure that the right content is there.
By considering SEO before the website is built (along with other marketing channels) you can get a better idea of what your website needs before it’s designed and built. This will include things such as looking at the pages required, the site hierarchy as well as technical requirements.
Start Looking Now
It may be that you’re an existing business with an existing website. If that’s the case, don’t worry if you think you’ve left it too late. SEO can be started at any time, but with some delays before you see results (sometimes up to 6 months) the best time to start is now. The longer you leave starting the longer it will take you to see those results and with the forced move towards digital the sooner you can start the better!
If you’d like some advice on SEO or would like to find out more, you can take a look at our SEO page where you can also get in touch.