When it comes to content marketing, it can be difficult to know which ones will work for you. There are a variety of content marketing types that marketers choose from. One type of content may work for one brand or audience but not work for another. It’s ultimately about what type of content your audience engages most with and what promotes your business effectively.
Blogging is one of the most popular types of content marketing because it is quick, easy and has high accessibility.
Blog posts can help improve your SEO as they allow you to target longer, more informational terms which may not be suitable for your core content, but still have relevant keywords you want to rank for. This also helps boost the overall topical relevance of your website to the main keywords you’re targeting too.
We recommend writing blog content on situations around the products and services that you provide that will provide your customer with information or a how to guide. The more valuable your content, the more your target audience will consider your brand when they are ready to purchase.
Video content is a great way to grab the attention of your customers and engage your audience quickly. It’s more important now as its said consumers today are viewing video more than ever before.
If you’d like to implement video marketing into your digital marketing strategy, you will need to consider what types of content and topics will appeal to your audience the most before you plan your content creation. A well produced video can give you a better way to create content that demonstrates how to do something or how something works. Different types of video you can use to promote your brand are:
- A product demonstration video
- An explanation video
- A behind the scenes video
- A video promoting your company culture
Through implementing video content marketing well you can:
- Humanise and establish your brand
- Look professional and build trust
- Reach decision makers
- Influence buying decisions
Infographics are visually captivating ways to present statistics or a process. The point of them is to take complicated information from a study or survey and break it down into the most important points visually to make information for the user easier to process. This visual content marketing format helps viewers better visualise data such as statistics so that they can have a better idea of why something is valuable or how something works.
Infographics create shareable content due to its informational and visual value. This will then help you with brand awareness and link building.
A podcast is a series of pieces of audio content, usually released regularly in the form of episodes. This is a content marketing technique with enormous potential. The relatively new medium will help you stand out from the crowd and reach new audiences.
Podcasts are a slightly more passive form of content and can be used in situations where other media might not be used. Podcasts have been extremely popular for people that have to commute in their day to day lives. It allows them a way to still access content whilst on the move.
Which Is Right For You?
All 4 types of content marketing discussed can add value to your business. Having a diverse content marketing strategy will always be best to help you meet the needs of your customers. Some customers may like to read (blog post), some other customers may prefer to watch and listen (video and podcast) whilst others may digest information through more visually pleasing aesthetics (infographics). An example to capitalise on your content in three different ways is, you could record a video of an interview you conducted, release it as a video, a podcast, and as a blog with a written transcript. By implementing different types of content marketing, it should help you get long term, sustainable results from your campaigns.