Pinnacle DigitalCreating websites that work for your business
We are a Scunthorpe based digital agency offering Web Design & Development services. We work with a number of different companies in the area offering web and digital marketing services, ensuring that they’re making the most out of their digital presence.
Being local allows us to provide a more personal service, after all we’re just around the corner in case you want to meet up to discuss your requirements!
We have different platforms that we use based upon your needs as a business. This allows us to provide you with a system that works best for your business and meets your exact requirements.
WordPress is currently the most popular Content Management System (CMS) out there and for good reason. With a huge community helping make additional functionality to the core system easier it allows for a cost effective website, with the ability to add further customality as required. This makes it an ideal platform for SMEs to use.
WooCommerce is an ecommerce add-on for WordPress. If you’re looking for a platform to start selling online then we’d highly recommend this. This has all the benefits of WordPress and will allow for a scalable environment for your shop.
If you’re looking for something more custom, then look no further than Umbraco! Umbraco is an enterprise level web platform which allows for absolute customality and avoids pitfalls which many other CMS platforms fall into, such as security issues.
The first thing we do before we start with any design or development is research. You probably have an aim for your website and this can help ensure that those aims are met.
This is where you’ll start to see what your new website will look like. We start with the homepage so you can get an idea of the look and branding. Once you’re happy with the homepage we then move on to the different other types of pages on your website.
Once you’re happy with all the different designs we will begin on the development of the website. This is the stage in which the actual website is made and you should get a better idea of how it’s going to look and feel.
Before the website goes live we need to make sure it has all your content on it. We’re happy to use content that you provide or we can produce the content for you as an additional service.
The final step is your website going live. We do extensive testing and quality assurance before and after the website goes live in order to ensure that it works correctly and you don’t encounter any issues.
We also offer a hosting and support package which will ensure that you have a fast website which is kept up to date. This is only available to those who use our design and development services in order to ensure that servers are kept secure.
We re-platformed the Sales Agents Plus website to Umbraco using the existing design. This has allowed for new features to be added to the website which could not be implemented on the previous platform, such as apply forms which sends emails direct to the advertisers and a new advertisers portal. We have also assisted in the advertising for Sales Agents Plus, including managing their Google Ads campaigns.
Pinnacle Digital have developed our new website and handling our digital footprint for the last 18 months and we are delighted with their input and support.
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Responsive design is a way in which a website can be created so that it can be viewed and looks good on all types of devices such as laptops, tablets and phones. There are a number of ways in which this can be done, at Pinnacle we use the Bootstrap framework which gives us a responsive website to an extent. We then use further media queries which allows us to make some design changes based on the width of the device which is being used.
There are multiple advantages of having a responsive website, with the main one being that your website’s user should have a good experience no matter how they are viewing the website. It also has some SEO benefits (especially compared to a separate mobile site) which can give you a slight boost on search results pages.
The cost of web design can vary based upon a number of factors. The main factor to consider will be the functionality of the website, if you require more features (some of which may be unique) you will expect to pay more. You should also consider the quality of the website you are expecting.
At Pinnacle we can work with a range of budgets. We offer an initial consultation to understand your requirements and advise on what functionality you require. We then work with in order to prioritise these based on your budget, whilst keeping any future adjustments in mind. This is especially useful for businesses who are trying to scale but might not have the correct budget at the moment.
A wireframe is a simple layout design which takes into consideration the user experience and requirements of a web page. This allows for quick changes in the page layout in order to try and make changes to a web page before it’s taken to the next stage. These are usually completed as it’s quicker and easier to make changes to the layout at this stage.
Search engine optimisation (SEO) is a marketing method which can be used in order to increase rankings on search engines. There are many aspects of this SEO, however when referred to by a web design agency they actually mean making sure the website is search engine friendly. This means that they make sure that the website can be viewed, understood and indexed by search engines such as Google. The issue with this is that the different pages often don’t take into consideration what people are searching for.
At Pinnacle we go one step further than this as we aim to create a website which can actually be found by people. We do this by looking at how your website can be marketed and what people are searching for before the website is actually built.
Browser caching is a method which is used in order to improve the speed of websites loading. It does this by recognising elements which are likely to stay the same and saving them in the browsers cache instead of loading them every time. The downside to this is that if one of those elements changes it might not be viewable if you’ve already been on the website. This is why you may sometimes hear web developers telling you to press Ctrl + F5 in order to clear your browsers cache.
User Experience (UX) is very important to consider when designing a website. It looks at how users will actually use and interact with your website. After all it doesn’t matter how good your website looks if people don’t take the action required of them.
CSS is a file type which is used in order to change the design of a website. It stands for Cascading Style Sheet. It works by telling the browser how different elements of a website should look, where that’s font size, colour or other more complex design changes.
There are many different ways in which you can learn web design, often the easiest way to get started is just by creating your own website on a local host. If you’re looking for a more structured course you may want to look at online courses such as Codecademy which can take you through the basics.
FTP stands for File Transfer Protocol, it is a way in which you can access files on your website’s server in order to update them. If you’re working on a live website we recommend looking at staging environments, uploading files without testing them on a server via FTP can cause a website to break.
CMS stands for Content Management System. It’s essentially a platform which enables content (such as text and images) to be changed on a website with no technical knowledge. WordPress is one of the most popular Content Management Systems. At Pinnacle we also use Umbraco where a more robust system is required.
A sitemap may refer to a number of different things, but it’s usually a list of pages which will be on a website. When designing a website the designer may create a sitemap in order to gain further understanding of the requirements of the website and to understand the hierarchy of different pages.
There are also HTML and XML sitemaps which are a list of pages. A HTML sitemap may be used to help people navigate a website (although search functionality would be more useful), whereas an XML sitemap is used in order to help Search Engines find all the different pages on your website.
Breadcrumbs are usually found towards the top of the page and show how you navigated to the current page. This can help users navigate the website, an example of this would be if someone was looking at a product page and wanted to go back to the category page for that product. The term comes from the fairy tale Hansel and Gretel where they left breadcrumbs as trial so that they could follow them back home.
The domain name is the part of the url which is specific to your website. Our domain name is pinnacledigital.co.uk. When you type in a domain name your internet service provider looks up the DNS (Domain Name System) record in order to know what server to load resources from.