How Much Should You Be Paying For Web Design?

Knowing how much you should be paying for a new website can be challenging, if you put out the same brief you could easily come back with anything from £500 to £10,000+. With the wide ranges of prices, for what might seem the same thing, we’ve split the pricing down into three so you can try and get a better idea of what to expect at different price levels.

Of course, the main thing you need to consider when buying a new website is the value you expect it to bring your business. A simple website will meet all the requirements for some businesses as others will benefit having advanced integrations which will help streamline their business.

Under £1,000

At this price level we would expect to see the website built around an existing theme on a content management system (CMS) such as WordPress. This will allow for the quick development of the website which will bring the cost down as limited custom development will be required.

This can be great from micro businesses and start-ups who need a digital presence and can be serviced with an almost off the shelf product. The downsides usually come from the lack of custom functionality as well as less consultation about how the website can be created in order to work the best for your business.

£1,000 – £5,000

At this price range you’re starting to buy consultation and the person designing your website should have the experience to guide you through what you actually require. This will mainly include looking at your business goals, how you are looking to advertise your website and using their expertise to give you a website which is most likely to meet your goals.

The benefit of the extra spend will be in the planning of the website. There should also be extra customisation available and almost anything should be possible from a front end perspective (what the website’s user will see).

This price range will usually meet the requirements of SMEs.


Once you go over £5,000 you will start seeing a more bespoke website for your business. This might not always be understandable when looking at the website, but there could be things going on in the background that the everyday user won’t be aware. This is where the website becomes a true tool for your business.

For example, if you were an ecommerce company there might be multiple steps that multiple people have to take when an order is placed. With advanced integrations things such as updating your accounting software, stock levels and sending the order to the order picker. For bigger companies the cost of a more integrated website can really start to pay dividends.

There’s really no upper limit on this either, back in 2014 B&Q spent £60m on their website!

When choosing your next web design agency you should take some consideration as to what you want from your website along with the pricing and what the deliverables will actually be. This can be different for every single company so it’s important to weigh up your requirements and goals as well as the value the agency is giving you for your money.