Why You Should Use WooCommerce For Your Ecommerce Site

By Daniel Hales | Published 19/10/2020

Are you thinking about selling online, or looking to replatform your existing online store? At Pinnacle Digital our go to CMS when building an ecommerce store is WooCommerce. There are many different reasons why you may want to use different ecommerce CMSs, with each system having it’s benefits over others. Here we look at the top reasons why we choose WooCommerce.

It’s Open Source

One of the main things we look at when choosing a CMS is whether it’s open source or not. This means that the code is there to be edited to meet your exact needs, opposed to proprietary systems (such as Shopify) which only allow you to do what they allow within the system.

We have to admit that for the majority of cases CMSs such as Shopify will meet the majority of the needs of a lot of online shops. The issue can arise however when your store is growing and you have to look at further integrations where these types of CMSs won’t suffice and a replatform at this point can be time consuming and expensive.

Being open source does mean you can have exactly what you want and it will be more future proof compared to proprietary systems.

Ease Of Use

WooCommerce can be easy to use, both in it’s setting up and it’s day to day use.

If you’re looking for an easy route to start using WooCommerce this can be done by using an existing theme along with a range of plugins to give you the basics. This can then be expanded on in the future as required.

It’s also easy to use on a day to day basis. It’s easy to edit products, view performance metrics and make a whole host of other changes you may require on the day to day running of your ecommerce store.

Make Use Of WordPress’ Plugin Library

With WooCommerce being an extension of WordPress it means that you can take advantage of their extensive plugin library. This can help make adding functionality to your website much more cost effective.

Of course, when looking at adding plugins you should always err on the side of caution. It’s important to question the legitimacy of the plugin and how supported it is. Poor or unsupported plugins can be a security issue for your website.

If you can’t find a good plugin that does what you want you may want to get the functionality built for you. Luckily WooCommerce is open source so there should be no issues with having what you need created, although custom functionality can become expensive.

SEO Friendly

Being open source and with the different plugins at its disposal, WooCommerce can be easy to make search engine friendly. We’d suggest using a plugin such as Yoast in order to take care of the basics and then reviewing the website and looking where further improvements can be made.

Know you should have an idea of why WooCommerce is our preferred CMS for ecommerce stores. If you’d like to find out how we can help build your ecommerce website or would like us to take your ecommerce website to the next level, you can get in touch via our contact page.

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